The word itself means a “friend”. It is not only a clothing line but is designed to give you a feel of soulfulness and peace. The language of this label is simple and innocent & gives a strong feel of connectivity. We believe the way you dress shows how you feel about yourself. As the core of this label is genuineness and purity, we design our articles with all natural fibers. From pure linen to hand woven fabric, artisans play a major part, as helping our local craftsmen is also our prime goal.